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ORCA Analytics Integration

Connect KnoCommerce with Orca Analytics

Updated over a week ago

Premium Integration available on Analyst plans and above

Amplify your eCommerce insights by connecting KnoCommerce’s attribution-enabled survey responses directly into ORCA Analytics. This integration enables first impression attribution, budget-mix forecasting, channel-level CPA optimization, and LTV by acquisition channel breakdowns - all powered by your KnoCommerce data.

Table of Contents

Quick Start

Ready to get started already? Head to your integration page and click on Orca Analytics:

Enabling the ORCA Analytics integration

  1. To integrate, navigate to our Integrations page and find the Source Medium Integration. Click Connect.

  2. Once connected, click on Settings under ORCA Analytics. Copy your Client ID and Client Secret from the modal that appears:

  3. Contact the ORCA team at access@orcaanalytics.co for a secure way to share your Client ID and Client Secret as a part of your dashboard setup.

Reminder - Notify the ORCA team: ORCA Analytics + KnoCommerce is a managed service. The ORCA team will ensure your data is properly ingested once the integration is live.

Use Cases

  1. Forecasting & Budget Mix Planning: View survey-driven conversion signals to predict upcoming revenue and allocate budgets across channels.

  2. Channel-Level CPA Tracking: Directly tie survey first-impression data to ORCA’s dashboards for real CPA insights per channel.

  3. LTV by Acquisition Channel: Analyze long-term value segmented by first-click or first-impression source.

  4. Advanced Funnel Optimization: Combine ORCA's ROAS trends with KnoCommerce’s survey signals to fine-tune targeting strategies across paid and organic channels.

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