Available on Analyst plan and above.
One of the things that makes Kno truly unique is that each survey comes with its own URL, allowing you to deliver surveys via email, text message, or any place you can send a link. This feature allows you to send out surveys to people on your mailing list who may not have purchased yet or in a while as well. Some examples of the URL based surveys are collecting NPS, send out product research questions, and much more.
We also generate QR codes along with every link! To learn more, visit our QR Code Help Center article.
Creating your survey link
To grab your survey link, head to the "Channels" section in the Survey Builder.
Next, you'll click on "Share with a link".
Make sure to toggle "Enable sharing Survey with a Link". Now you can copy the URL that will send customers to your survey.
All that's left to do it hit "Publish"! You can then drop that link wherever you want the customer to take the survey!
Best Practices for Email-Based Survey Distribution
Survey Responses Connected to Customer Profiles
To tie survey responses to customers, we require an email address to link them. You can require that they enter their email address before starting the survey! We recommend tying responses to customers for the VAST majority of use cases in surveys via a link. Within the survey builder and in the Channels section, you can do this my toggling "Force email capture" on.
This screenshot shows what the customer will see after clicking your survey link.
To bypass the above email requirement you can simply add the
?emailquery parameter to the end of your survey link.Example:
http://app.knoinsights.com/surveys/xxxxxx-xxxxxxx-xxxxxxx?email=example@example.comIf using Klaviyo you can add
?email={{email}}to the end of the url when sending a link with Klaviyo. That will leverage your Klaviyo profile data to automatically sync the customer and response records when the button is clicked.If using Iterable, you can follow these directions from their help docs.
If you are using an email service provider other than Klaviyo or Iterable, this should still be possible but will require some investigation to determine their specific formatting for using a URL parameter.
Anonymous Survey Settings
You can choose not to force the email requirement for survey responses. In this case, you will be looking at survey responses in an aggregated data view with no way to tie specific responses back to specific customers. This also removes the ability to pass an email into KnoCommerce (having an email parameter in the URL for an anonymous survey will cause survey display errors/conflicts)
You can still add email and/or phone capture by using the appropriate question types (just add a new question with email or phone to your survey).
We recommend placing these captures at the end of the survey and then you have two options on how to utilize them.
You can keep the email/phone captures not required, like below. In this case, customers can submit their email but are permitted to finish/complete their survey without doing so.
You can require the customer to submit an email in order to finish/complete the survey. This can be helpful if you're providing a promo code Action at the end of the survey but want to require customers to submit their contact info for lead gen.
Lastly, choosing to Update Customer Email (as pictured below) will capture the email address AND associate the survey responses to the email address within our system. Leaving this box unchecked will keep the survey responses unassociated from an email address within our records, but will capture an email address within the question type.
Additional Details
Use Secure and Trusted Platforms: Always ensure that the platform you use for survey distribution, like Klaviyo, adheres to data privacy and security protocols.
Communicate with Transparency: Inform your customers that survey links may include identifiers to improve survey personalization and customer experience.
Review URL Visibility: Minimize unnecessary URL parameters to avoid displaying excessive information in the browser address bar.