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Using a Survey Template
Landon Anspach avatar
Written by Landon Anspach
Updated today

Take advantage of Kno's pre-existing survey templates as an easy way to get started and start collecting valuable data quickly!

Navigate to our Surveys page and click 'Create New Survey'.


Choose how you will deliver the survey to your customers. Most brands use the confirmation screen survey.

NOTE: Click here to learn more about KnoLinks surveys, how they work, and how to set them up.


Configure the Survey Title and choose an Audience (paid plans only), then navigate to the 'Ask Questions' section of the survey builder.


In the 'Ask Questions' menu, click 'Start with a Template' to browse Kno's stock templates and select one to use for your survey.


Most brands get started with an attribution survey. This can be a simple three-question survey for Starter Plans or a 10+ question survey for paid plans. Here are some suggestions:

  • Simple attribution (Starter Plan) - Simplest and most helpful attribution survey for brands using this plan with first-touch attribution, last-touch attribution, and consideration window/time-to-purchase

  • 2024 New Customer Survey - Great for paid plans looking to go deeper. Includes same questions as Simple Attribution, but asks several followup attribution questions as well as purchase recipient, purchasing experience, and product research/development

  • 2024 Returning Customer Survey - The next level of surveying goes beyond first-time purchasers and attribution questions and asks an NPS question and purchase barrier questions as well


Once you add the survey template, we recommend going through the questions to make sure all responses are applicable to your brand. You can edit responses to suit your brand, delete questions that aren't relevant at all, or add questions using the Question Library or the default questions to create your own.


One bonus of using survey templates is that any questions that are also shared with our Benchmarks feature will automatically be added to the reporting.

As always, happy surveying! And if you have any questions be sure to reach out to hello@knocommerce.com or utilize the support chat in the bottom left of the page.

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