Overview
TikTok's Post Purchase Survey (TTPPS) program is a post-purchase survey solution built directly into TikTok Ads Manager. TTPPS allows you to deploy a streamlined post-purchase survey specifically for TikTok attribution measurement. This guide will walk you through the complete setup process, from launching the survey setup to reviewing your survey metrics.
Ready to get started? Let's walk through each step to get your TikTok Post Purchase Survey live!
Step 1: Launch Survey Setup
From the Attribution Analytics section of your TikTok Ads Manager, select the Post Purchase Survey tab, then click "Continue with Kno" to begin the authentication process.
This will redirect you to KnoCommerce to complete the connection between your TikTok account and your survey platform.
Step 2: Connect and Authorize Your Shop Platform
Once redirected to KnoCommerce, you'll need to select and connect your e-commerce platform.
Available Platform Options:
You can connect KnoCommerce to any of the following platforms:
Shopify
WooCommerce
BigCommerce
Other (Google Ads Manager or Custom Integration)
Shopify Setup
If you're using Shopify, follow these steps:
Enter your Shopify store prefix (the part before .myshopify.com)
Complete the KnoCommerce installation for Shopify by following the prompts
All Other Platforms
For WooCommerce, BigCommerce, or other platforms:
Enter your shop URL and ensure it starts with https://
Enter your preferred email address for account notifications
Step 3: Review and Publish Survey Design
Once your platform is connected, you'll be taken to the survey builder to customize your TikTok Post Purchase Survey.
Preview Survey and Add a 3rd Question
The preset TikTok survey includes 2 standard attribution questions:
How did you first hear about us?
What brought you to our website today?
You can optionally add a 3rd custom question to gather additional insights. Available question types for your custom question include:
Radio (single choice)
Checkbox (multiple choice)
Text input
Need help crafting effective custom questions? Check out our Custom Question help doc for best practices and examples.
Select Language Preferences
You have two options for how your survey will display to customers:
Single Language: The survey will be displayed in one default language to all customers, regardless of their browser settings.
Auto Translate: The survey language will automatically adjust based on the customer's browser settings. Supported languages include:
English (en)
French (fr)
German (de)
Spanish (es)
Portuguese (pt)
Japanese (ja)
If a customer's browser language is not supported, the survey will default to your selected default language.
Terms and Conditions
Before publishing, review the TikTok Post Purchase Survey terms and conditions to ensure you understand the data sharing agreement between KnoCommerce and TikTok.
Step 4: Survey Setup and Implementation
After customizing your survey design, it's time to implement it on your store.
Review Setup Instructions
Follow the setup instructions provided based on your selected shop platform. The implementation process varies depending on whether you're using Shopify, WooCommerce, BigCommerce, or another platform.
Shopify Extensibility Warning
IMPORTANT: If you're using Shopify, you'll need to add the KnoCommerce app block to your checkout using Shopify's Checkout Extensibility.
Shopify is migrating all stores to Checkout UI Extensions by summer 2025, so if you haven't already upgraded, we strongly recommend doing so now.
For complete step-by-step instructions on adding the survey to your Shopify checkout, see our KnoCommerce & Shopify Extensibility help doc.
Confirm Setup
Once you've reviewed the setup instructions and completed all implementation steps, click "Confirm Setup" to finalize your configuration.
NOTE: Unpublished surveys will not display to customers, even if the integration is properly configured. Make sure to publish your survey before testing!
Step 5: Review Survey Metrics on the Dashboard
After your survey is live and collecting responses, you can monitor performance directly from your KnoCommerce dashboard.
Survey View and Response Rate Chart
A line graph displays your survey views and responses over time, allowing you to track engagement trends and identify any issues with survey display or completion rates.
Question Response Charts
Bar graphs show the response distribution for each survey question, giving you immediate visibility into which attribution sources are driving the most customers to your store.
These metrics help you understand not only where your customers are coming from, but also how effectively your survey is capturing that data.
NOTE: After confirming your setup, a modal will appear indicating that your survey is under review by TikTok. This review process can take up to 48 hours to complete. Once approved, your survey will begin displaying to customers on your post-purchase pages.
Support
If you encounter any issues during setup or don't see survey data appearing after 20+ orders, please reach out to us at tiktokapps_support@bytedance.com.
Our team can help troubleshoot display issues, integration conflicts, or any other technical problems you may experience with the TikTok Post Purchase Survey setup.