One of the reporting features on Kno is our Trend Reports! We built this feature specifically so you could track survey responses for specific questions/responses over time.
Use Cases
There are a host of use cases on how to utilize these trend reports. Here are just a couple of recommendations, but every brand is going to have its own unique trends to discover!
'How did you first hear about us?' - Discover seasonal trend changes and/or trends correlated to changes in discovery marketing strategy
'What brought you to our site today?' - Also helpful for seasonal trend changes but this last-touch attribution question provides key insights for CRO and other conversion topics
'How long did you know about us before making your first purchase?' - Look for trends in fast conversions vs. slower conversions to understand customer waiting-to-purchase behavior vs. a buy-now mindset
HDYFHAU Followup Questions - View the timelines for when specific influencers/search terms/Facebook pages, etc. al. fall out of favor or become popular for your brand
View Trend Report
To view your trend report, click on any of the Surveys and select the survey options that you'd like to see (Survey, Question, Date Range, Audience).
And in the modal, turn on the Trends toggle to view the trend report.
Trend Report Options
To access the options menu for the trend reports, click the 'Customize Trends' to access.
Once in the menu, click the 'Selected Responses' dropdown to add or remove Response Options from the trend report graph.
The options that are available for you to select here are the responses that exist in the survey builder for the question, AND the top 'Other' responses (if any) that have been written in by customers for the question.
Graph Navigation
When viewing the Trend Report, navigation is now streamlined for clarity and ease of use.
Data Points
You can explore specific values over time by simply hovering your mouse over the graph. This will reveal data points showing the percentage for each visible series at that moment in time. See the GIF below for how this works in action.
As always, we're happy to help! If you have questions, please let us know in the chat bubble or email us at hello@knocommerce.com. Happy surveying!