The Ranking question type is designed to help you identify what matters most to your customers when making a purchase, but the reporting interface looks a little different than standard survey charts. Here’s how to interpret and use the visualizations effectively.
📊 Metrics Tab
In the Metrics view, you’ll see your ranking responses grouped by Tiers (Tier 0 to Tier 5).
Each vertical column represents a Tier, i.e., how often each response option was ranked in that relative position (with Tier 0 being most important).
Stacked colored segments show the number of votes each response received in that particular Tier.
Hovering over each segment reveals the absolute count (or percentage) of times that option was ranked in that Tier.
⚙️ Display Settings
In the top right, you can toggle the following:
Show absolute counts instead of percentages
Show raw ‘Other’ category responses
Show pie chart visualization (if you prefer circular over stacked bars)
📈 Trends Tab
This view shows how frequently a particular ranking option was selected over time.
By default, it shows the total number of submissions per day.
Click Customize Trends to isolate a specific ranking option and see how its popularity has changed over time.
Use this when you’re trying to:
See how customer priorities shift over product launches, campaigns, or seasonality.
Understand if a particular attribute is becoming more or less important over time.
🔎 How to Analyze Your Results
1. Find What Matters Most
Focus on Tier 0 and Tier 1 (the highest importance). These tiers tell you what customers value most when deciding to purchase.
2. Identify Trends Over Time
Use the Trends tab + Customize Trends to track how a single factor (like “Price” or “Sustainability”) is performing over time.
3. Compare Options Visually
Use the stacked bars to compare distribution patterns. If one option dominates Tier 0 consistently, it’s clearly a major purchase driver.