Jeremiah Prummer avatar
Written by Jeremiah Prummer
Updated over a week ago

To better understand your customers, you need to make sure you're asking the right questions at the right moment. That's where audiences come in.

How Audiences work

Audiences can be used to determine who sees a question, or can be leveraged for breaking down reports. To create an audience, go to Data -> Audiences, and select the criteria you want to use for your audience.


All audience filters can be used for the purpose of creating reporting audiences. After an audience has been created, it will be available on the reports page and can be used to further break down reporting views.


The customer and order data listed below can be used for the purpose of creating surveying audiences. Restricting who sees a survey based on an audience is currently only available in the context of the Shopify embed.

Segmentation Data

Our 50+ segmentation data points give you the ability to break down your customer demographics by a variety of information.

Customer Data

  • Lifetime spend

  • Lifetime order count

Order Data

  • Billing address

  • Shipping address

  • Discount amount (total value of discount)

  • Discount code (the name of the code)

  • Discount type (percentage or fixed_amount)

  • Line items

    • Fulfillment status

    • Name

    • Price

    • Product ID

    • Sku

    • Title

    • Variant ID

    • Variant Title

    • Vendor

  • Subtotal Price

  • Total Tax

  • Order Tags

Survey Data

  • Survey responses

  • Question responses

Reporting Only Segments

Some data isn't available at the time of purchase, and cannot be used to create audiences for the purpose of displaying a survey.

These data points are still available for building reporting audiences.

  • Assign source

  • First visit source

  • Last visit source

  • Device Type

  • Device Brand

  • Device Name

  • OS Family

  • OS Family Code

  • OS Name

  • OS Code

  • Browser Name

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