To better understand your customers, you need to make sure you're asking the right questions at the right moment. That's where audiences come in.
How Audiences work
Audiences can be used to determine who sees a question, or can be leveraged for breaking down reports. To create an audience, go to Data -> Audiences, and select the criteria you want to use for your audience.
Reporting
All audience filters can be used for the purpose of creating reporting audiences. After an audience has been created, it will be available on the reports page and can be used to further break down reporting views.
Surveying
The customer and order data listed below can be used for the purpose of creating surveying audiences. Restricting who sees a survey based on an audience is currently only available in the context of the Shopify embed.
Segmentation Data
Our 50+ segmentation data points give you the ability to break down your customer demographics by a variety of information.
Customer Data
Lifetime spend
Lifetime order count
Order Data
Billing address
Shipping address
Discount amount (total value of discount)
Discount code (the name of the code)
Discount type (percentage or fixed_amount)
Line items
Fulfillment status
Name
Price
Product ID
Sku
Title
Variant ID
Variant Title
Vendor
Subtotal Price
Total Tax
Order Tags
Survey Data
Survey responses
Question responses
Reporting Only Segments
Some data isn't available at the time of purchase, and cannot be used to create audiences for the purpose of displaying a survey.
These data points are still available for building reporting audiences.
Assign source
First visit source
Last visit source
Device Type
Device Brand
Device Name
OS Family
OS Family Code
OS Name
OS Code
Browser Name